Connecting your website to your social media efforts is a great way to build an audience and increase traffic and create new customers. You need to be on the most popular social media networks, even if you don’t normally use them. Being where your customers are looking for you is crucial, and providing a link back to your website will help drive traffic from various social platforms directly to your content.
Not only will visitors be able to share all of your pages and posts on their favorite social networking sites like Facebook, LinkedIn, Twitter, Reddit, Pintrest, Google+, and any other social sites you choose, but your site will act as a gateway to your business or website presence on these sites as well. With a click, users can share your content and follow your updates from around the web.
Not social yet? No problem. Creating a social media presence to go along with your website is a great idea and easy to maintain and update on your own. Interacting directly with your captive audience is one of the best marketing tools you have at your disposal. Take the time establish yourself in various networks and you will see results.